AI Visibility Compare

Compare your page's AI visibility score side-by-side with a competitor. See who ranks better in ChatGPT, DeepSeek, and more.

How to Use This Tool

1
Enter both URLs - Paste your page URL and your competitor's page URL.
2
Run the comparison - Both pages are analyzed in parallel for AI visibility across 10 platforms.
3
Review the differences - See which rules you pass that competitors fail, and vice versa. Use the insights to close the gap.

Frequently Asked Questions

Why should I compare AI visibility with competitors?

Understanding your competitors' AI visibility helps you identify what they're doing right and where you have an advantage. AI search platforms like ChatGPT and DeepSeek often cite the best-structured, most authoritative content — comparing scores reveals exactly where to improve.

How is the score difference calculated?

The score difference is your GEO score minus your competitor's. A positive number means you're ahead; negative means they score higher. The rule-by-rule breakdown shows exactly which factors give each side an edge.

What if my competitor scores higher?

Use the rule comparison to identify which specific areas (like FAQ content, structured data, or external citations) your competitor excels at. Our GEO Score Checker provides actionable suggestions for each rule to help you close the gap.

Should I compare with direct competitors or industry leaders?

Both are valuable. Compare with direct competitors to understand your relative position, and compare with industry leaders to see what best-in-class AI visibility looks like. The biggest insights often come from comparing with pages AI already cites.

Can I compare more than two URLs at once?

Currently the tool supports side-by-side comparison of two URLs. To compare multiple pages, run sequential comparisons or use our GEO Score Checker on each page individually and compare the results manually.

What URL should I compare against?

Choose a page that targets the same topic and ranks in AI-generated answers for queries you care about. The best comparison URLs come from searching your target query on ChatGPT or Perplexity and using whichever page they cite first.

Why Competitive AI Visibility Comparison Matters

AI search platforms select sources based on content structure, authority, and clarity — not just relevance. If your competitor's page has better structured data, clearer entity definitions, or stronger FAQ sections, AI systems will preferentially cite them over you, even if your content is equally good. Without a side-by-side comparison, these structural gaps are invisible.

The AI Visibility Compare tool reveals exactly which GEO rules your competitors pass that you fail, with per-platform citation probability breakdowns showing who wins on ChatGPT, DeepSeek, Perplexity, and the Chinese AI platforms. This lets you create a targeted optimization plan that closes the most impactful gaps first.

Best Practices

Compare with Top Performers

Don't just compare with direct competitors — analyze pages that already appear in AI-generated answers for your target queries. These top performers reveal the structural patterns AI platforms actually reward.

Focus on Biggest Score Gaps

The rule-by-rule breakdown highlights exactly where the largest score differences exist. Prioritize closing gaps in high-weight rules like structured data and external citations before tackling smaller differences.

Re-Compare After Fixes

After implementing optimizations, run the comparison again to verify you've closed the gap. Track score differences over time to measure whether your changes are moving the needle on AI visibility.