GEO Score Checker
Check how well your page is optimized for generative AI engines like ChatGPT, Perplexity, and Bing Copilot.
Score Range
Your page is well-optimized for AI search engines.
Solid foundation with room for improvement in specific areas.
Several areas need attention to improve AI visibility.
Significant optimization needed for AI search readiness.
What is GEO Score?
GEO (Generative Engine Optimization) Score measures how well your page is optimized for AI-powered search engines like ChatGPT, Perplexity, DeepSeek, and Google AI Overviews. Unlike traditional SEO scores that focus on keyword rankings, GEO Score evaluates factors that determine whether AI systems will understand, trust, and cite your content in their generated responses. Our engine analyzes 10 dimensions including structured data, FAQ presence, entity clarity, external citations, and heading structure, each weighted differently per AI platform.
What This Tool Analyzes
GEO Rule Engine
Our proprietary rule engine evaluates 8+ factors that determine AI citation probability, including FAQ presence, structured data, heading clarity, and entity definition.
AI Platform Coverage
Checks optimization across ChatGPT, Perplexity, Bing Copilot, Google AI Overview, and Chinese platforms like DeepSeek, Kimi, and Doubao.
Content Structure Analysis
Analyzes your content's chunk structure, heading hierarchy, and readability for AI parsing compatibility.
Actionable Recommendations
Each GEO rule comes with specific, actionable suggestions to improve your score and increase AI citation probability.
How to Use This Tool
- 1Enter your page URL - Paste the full URL of the page you want to check.
- 2Review your GEO score - Get an overall score from 0-100 with a detailed breakdown of each GEO rule.
- 3Fix issues and improve - Follow the per-rule recommendations to boost your AI search visibility.
Frequently Asked Questions
What is a good GEO score?
A score of 80+ is excellent, meaning your page is well-optimized for AI search engines. 60-79 is good but has room for improvement. Below 60 indicates significant optimization opportunities.
How is GEO scoring different from SEO scoring?
GEO scoring focuses on factors that determine whether AI systems will cite your content, such as structured data, FAQ sections, entity clarity, and citation readiness. Traditional SEO scoring focuses on keywords, backlinks, and SERP ranking factors.
Does a high GEO score guarantee AI citations?
A high GEO score means your page is well-structured for AI systems to understand and cite, but it doesn't guarantee citations. AI systems also consider content relevance, authority, and uniqueness. However, good GEO significantly increases your chances.
How often should I check my GEO score?
Check your GEO score after making significant content changes, adding structured data, or updating your FAQ sections. For active sites, monthly checks are recommended to maintain optimal AI visibility.
Which AI platforms does the GEO score cover?
The GEO score covers 10 AI platforms: 4 international (ChatGPT, Perplexity, Bing Copilot, Google AI Overviews) and 6 Chinese (Baidu AI Search, DeepSeek, Kimi, Doubao, Tongyi Qianwen, Quark AI). Each platform has unique citation behavior, so we calculate separate citation probabilities with platform-specific rule weights.
What is citation probability?
Citation probability estimates the likelihood that a specific AI platform will cite your page in response to a relevant query. It's calculated using a sigmoid normalization of your weighted GEO rule scores, where each platform applies different multipliers. For example, ChatGPT weights FAQ content 1.4x while Perplexity weights external citations 1.5x. Scores above 70% indicate strong optimization for that platform.
Who Uses the GEO Score Checker?
Content Marketers
Validate that blog posts, landing pages, and product descriptions are structured for maximum AI visibility before publishing. Use the citation probability scores to prioritize which platforms to optimize for.
SEO Professionals
Complement traditional SEO audits with AI-readiness analysis. Identify technical gaps in structured data, entity markup, and content chunking that prevent AI citations.
Website Owners
Monitor how well your entire site performs across 10 AI platforms. Track score improvements over time and get alerted when scores drop significantly.
Digital Agencies
Provide clients with AI visibility reports alongside traditional SEO audits. Use the competitor comparison feature to benchmark against industry rivals.
Why GEO Score Matters for AI Search Visibility
Your GEO Score is the single best predictor of whether AI platforms will cite your content. Unlike traditional SEO scores that measure ranking potential, GEO scoring directly evaluates the structural and semantic signals that ChatGPT, DeepSeek, Perplexity, and other AI assistants rely on when selecting sources for their generated answers. A low GEO score means your page is effectively invisible to AI.
Each AI platform weighs GEO factors differently — ChatGPT prioritizes FAQ content 1.4x, Perplexity weights external citations 1.5x, and Baidu AI has unique rules for Baijiahao presence. Our platform-specific citation probability scores show exactly where you stand for each platform, letting you prioritize optimizations that deliver the biggest citation gains for your target audience.
Best Practices
Check Scores Monthly
AI platform algorithms evolve frequently. Set a monthly reminder to re-check your GEO scores across key pages so you catch regressions early and maintain consistent citation probability.
Enable China-Specific Rules
If your audience includes Chinese users, toggle the China-specific rules to include Baidu Baijiahao and ICP filing checks. These factors are unique to Chinese AI platforms and can significantly shift your scores.
Compare with Top Performers
Run the GEO checker on competitor pages that already rank in AI results. Identify which rules they pass that you fail, then prioritize those specific gaps in your optimization roadmap.